Forget BRIC! Middle East & Africa, Please Stand Up
In the last 3 years, there has been a unprecedented rise in the availability and adoption of technology in the Middle East and Africa. This sudden access to information, the ability to voice opinions and communicate to a global audience has had a almost unimaginable impact.
From the public overthrowing of governments in Egypt and Tunisia to important world-first innovations such as M-Pesa in Kenya, a mobile payment system that allows users to deposit, withdraw & transfer money with a mobile device, the people within these regions truly value the difference that technology has had on their lives.
A population of 1.3 billion presents a market larger than India, China, Europe & North America. Also consider a average age in many countries of 21 or younger, widespread use / understanding of English and we have the foundations of a region about to flourish.
In this session, I will share my insights and experience to help you succeed in this exciting market.
Tech investor, start-up advisor and dad of 2, I'll be heading to SXSW from Dubai, UAE. Originally from the UK, I moved to the Middle East in 2005 and run a successful digital agency (Nexa). We've also developed a number of tech products including a blogging platform with over 500,000 users amongst others. My second trip to SXSW, i'm looking to build connections with US based agencies and incubators as well as tech companies looking to break into the Middle East and African markets. My local number: 347-244-0907