In the SXSW 2013 opening keynote, Bre Pettis said, "When you combine friendship plus tools, you can make anything." He did that in his NYC loft. By the time this year’s event begins, Lowe Campbell Ewald will have moved 500+ employees to a city that recently filed for bankruptcy. Why? To make its loft. Despite what you might read in the media, Detroit is quickly becoming rich in creativity, innovation and inspiration. In fact, Detroit was one of seven North American cities selected to be part of Google’s Tech Hub Network, and with tech investors like Detroit Venture Partners, it's becoming easy for startups to create opportunities. And in Detroit, everything needs help, so there are endless opportunities. With a "we're all in this together" mentality, everyone is becoming friends and utilizing their skills to not only help one another, but define Detroit's future. Whether you're a designer, an innovator, an entrepreneur or an investor, the talent is moving to Detroit. And so should you.