In little over a decade on the issue of same-sex marriage equality, Americans went from deeply opposed to broadly supportive, even among sub-groups of Republican voters.
Since the single biggest correlation between support for equality is knowing LGBT people, activists created multiple social media campaigns to share personal narratives, from YouTube videos of love denied to Facebook pages devoted to normative same-sex couples.
This conversation will look at the social media methods and story telling devices employed by organized equality advocates, as well as individual activists, to begin the process of winning the hearts & minds of a nation on an issue that embodies the American culture war over values.