Entrepreneurship vs. Intrapreneurship
Startups are great, right? Passionate people, working around the clock to launch ideas they know can change the world. Some get lucky and take off, going from tiny startup to mid-sized company in the blink of an eye. But all too often, what we end up seeing at this point is growth that tapers off quickly and amazing momentum lost.
Greg Gunn, VP of Alliance and Business Development at HootSuite, knows this pattern well, having worked with a range of startups over the past decade. Greg was one of HootSuite’s first 20 employees (now at 400+) and he’s helped steer the company through its explosive growth over the past three years.
Now it’s his job to ensure that HootSuite—now with 7 million users around the globe—continues to strike a healthy balance between risk-taking and sustainable business growth. So how will HootSuite stave off stagnance and continue to stay ahead of the curve in this stage of growth? Deep dive into his best practices and theories on intrapreneurship.