You have one moment to grab your audience and engage them in your Facebook content. What are the tools you need to create a compelling headline, draw in readers and force them to click through to your content? Leila Brillson, Refinery29’s Senior News Editor attacks this process daily. With a rapidly growing and engaged Facebook audience, Refinery29, the largest independent fashion and style website in the United States, as well as the fastest growing media company on the Inc. 500 list, is a lifestyle platform delivering nonstop information to live a more stylish and creative life. In this session, Leila brings to life the art of the Facebook callout – demonstrating the tips, tricks and tools to engaging our over one million yearly Facebook readers.