Quips like, “that’s over my head”, “her looks could kill” or “he’s cold-hearted” reveal deep connections between our physical senses and our emotional experiences. Today scientists are discovering new truths about visceral understanding through language metaphors. Drawing on recent university studies and real world examples, IDEO Creative Director, Michael Hendrix, will give an entertaining presentation on how this offbeat, emerging science of embodied cognition applies to designers. He'll share how our bodies and minds are not separate, but unified and dependent, shaping our thoughts and experiences, and how this knowledge can help designers reignite their intuition and creativity to design better human experiences.