2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Brand to Code: Building a Future Friendly PBS KIDS

#sxsw #newpbskids


Last year, PBS KIDS took on the daunting task of redesigning the brand for the modern media landscape including a complete overhaul of the Webby-award winning PBSKIDS.ORG.
During this process, a small internal team took on the challenges that come with redesigning a site with over 14 million monthly users for multiple platforms (desktop, tablet, phone, etc), transitioning interactive Flash to HTML and presenting content to both preschool non-readers and school age readers while maintaining the experience that kids love.
This case study/discussion will cover the whole process from concept to launch including challenges, compromises and a few moments of brilliance.



Chris Bishop

Creative Dir

PBS KIDS Digital

Chris Bishop is the Creative Director of PBS KIDS Digital, where he has designed websites, apps & games for kids since 2000. Most recently, Chris created the concept for the new PBS KIDS brand which launched online & on-air in 2013. He is from Syracuse, NY and an Eagle Scout.


Miguel Montanez

Sr Creative Technologist

PBS KIDS Digital

Miguel's strength is in his versatility both as a designer and developer. Over the past 8 years, Miguel has honed his front-end abilities on projects for companies like National Geographic, NBC Universal, and Esquire Magazine. Couple that with his traditional art background as an illustrator, experience in print design, and skills in video effects/animation--he brings a unique versatility and insight to every project.

At PBS KIDS, Miguel takes a lead role in all things web, including HTML/CSS/JS, UX design, HTML5 game and mobile-web design/development.

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