Whether it's Nike+ reminding you to be more active, Mint judging you for going over budget last week, or Gmail telling you which emails are important, every day we're interacting with products and services that attempt to modify our behavior for the better. For the most part, we consciously choose to use these products due to their ability to motivate or incentivize change. However, there are an increasing number of websites, apps, and devices that may not explicitly employ behavior-changing technologies but still utilize subtle tactics on a micro-level to influence us, generally without our awareness. Through persuasive design, businesses are crafting interfaces to meet their goals – goals that may be at odds with your personal interests as a user. Come learn how! This session will dive into persuasive UI design patterns, showcase how some designers are deploying these tactics, and explore how we can design interfaces that serve the interest of users, as well as meet business needs.