iWED: How to Marry Writing, Editing, & Design
Since the 1980s Roy Peter Clark and Mario Garcia -- an influential writing coach and world-class designer -- have collaborated on a creative concept called WED, an acronym that stands for the marriage of Writing, Editing, and Design. In the digital age, creativity and collaboration across disciplines are more important than ever. Call it iWED. Using examples from several media platforms (including the creation of a mobile version of Paris Match magazine), Clark and Garcia will model a strategic conversation on how words and visuals must work in harmony in the interests of all audiences.
Presenters
Mario Garcia
Design Dir
Garcia Media
Mario Garcia is CEO/Founder of Garcia Media, a global consulting firm, and the Hearst Digital Media Professor in Residence at Columbia University's School of Journalism; he has been a consultant to over 650 media organizations worldwide; he is the author of the new digital book, The iPad Design Lab: Storytelling in the Age of the Tablet.
Roy Peter Clark
Sr Scholar
The Poynter Institute
Roy Peter Clark has been described as one of America's most influential teachers of writing. He is vice-president and senior scholar at the Poynter Institute, one of the most prestigious schools for journalists in the world. He has taught writing at every level -- to schoolchildren and Pulitzer Prize-winning authors -- for more than 30 years. A writer who teaches and a teacher who writes, Clark has authored or edited sixteen books about writing and journalism. His most recent include "Writing Tools," "The Glamour of Grammar," "Help! for Writers" (for which there is a mobile app), and the brand new volume "How to Write Short: Word Craft for Fast Times" -- which should be of special interest to participants in SXSW
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