Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

How Using Big Data Can Tell Personalized Stories

#sxsw #datastory

Iap20207

Big Data is a game changer for storytelling. Increased pressure to find meaning in mounds of data—in real-time and at scale—has given rise to technology that analyzes and turns individual data points into bite-sized prose and, in some cases, fascinating personal stories. Too often, the data we pull is cold, factual, and dehumanized. We can bring the humanity back into the bite-sized stories we tell with data by seeking out, understanding, and incorporating the inherent narratives within it. The Spanish Influenza killed more than 20 million people worldwide, BUT what is the story of patient zero? Imagine instantly weaving together a history about this man’s life and his family's journey to the U.S. through technology that mines historical data kept in records. All of this leading up to the day he spread influenza to over 100 men. Join this thought-provoking session around using context to bring depth and meaning to massive amounts of data and, in turn, stories presented to end users.

Presenters

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Eric Shoup

EVP of Prod

Ancestry.com

Eric Shoup has served as Ancestry.com’s Executive Vice President of Product since February 2012. He joined the Company in August 2008 as Vice President of Product. Prior to joining Ancestry.com, Eric was at eBay for more than five years, where he focused on growing the eBay Stores product and ProStores business unit and also assembled and led eBay's global mobile product team. Prior to eBay, Eric was a Director of Product Management at Commerce One, a leading provider of B2B e-commerce solutions and worked at US Interactive, designing and managing consumer e-commerce and marketing Web sites for established companies such as Lexus and Wellcome Supermarkets (Hong Kong). Eric holds a B.A. from the University of California, Los Angeles.

43054

Francois Ajenstat

Sr Dir

Tableau Software

As Senior Director of Product Management, Francois Ajenstat is responsible for product strategy and product planning combining customer and partner feedback to set the strategic vision and leading the execution of new features and products. Prior to joining Tableau, Francois worked at Microsoft for 10 years in a number of different groups including SQL Server, Office and Trustworthy Computing. Prior to joining Microsoft, Francois worked for Cognos Corporation (acquired by IBM) leading strategic alliances with key industry partners such as IBM, HP, and Microsoft.

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