This panel will focus on the next-generation of eCommerce. The first wave was Amazon and Zappos - focused on customer service and low price for commodities. The next wave of eCommerce companies now understand that in order to differentiate themselves, they have to have a unique point of view, proprietary product AND operational excellence. The participants in this panel are building some of the more unique next-generation online brands and will share their perspectives on how to build a brand and grow an audience in an ecommerce world littered with poor quality, commodity product at absurdly low price points.