Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Cat Cash: The Economy of Internet Cat Videos

#sxsw #catcash

Iap20156

Cat videos are no longer just an entertaining distraction between emails and facebook posts; they are now an economic force. In just the past year cat video "cat-lebrities" have inked movie and book deals, inspired touring festivals and are charting out new territory on web TV. What makes cat videos different from other YouTube sensations? Feline flicks transcend language and culture and have demonstrated an unrivaled traction with audiences; with many cat video stars moving successfully from fleeting meme to established brand. This panel of experts and entrepreneurs will discuss how cat videos are making the leap from YouTube to becoming an effective and genuine vehicle for fundraising, marketing, commerce and audience engagement. This session will include cat videos. The track is sponsored by the Knight Foundation.

Presenters

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Ben Lashes

Mgmt Consultant & Founder

A Weird Movie

Ben Lashes was described by Mashable as is the world's first meme manager and has successfully built brands for some of the biggest memes of all time including Keyboard Cat, Nyan Cat, Grumpy Cat, Scumbag Steve and Success Kid.

20467

Grace Suriel

Dir, Social Media

Animal Planet

Grace Suriel oversees social media strategy for Animal Planet, managing a fan base of 16 million across all social media platforms.

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Scott Stulen

Curator, Internet Cat Video Festival

Walker Art Center

Scott Stulen is an artist, dj and the new Curator of Audience Experiences and Performance at the Indianapolis Museum of Art. He is the former curator and producer of the Walker Art Center's Internet Cat Video Festival which has spawned an international tour become a sustained cultural phenomena.

42420

Will Braden

Creator, Henri Le Chat Noir

Henri Le Chat Noir

I make cat videos.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil