Elizabeth (or Liz) is the Marketing Manager at House Party, an experience-driven social marketing platform that generates consumer recommendations, at scale, to build brands and increase sales. At House Party, Liz manages many B2B and B2C marketing projects, from paid-advertising campaigns to community management, but her focus is on email marketing.

Liz has a keen sense of how to keep users engaged and increase conversion metrics to improve email campaigns. Whether it’s basic tactics — like a reengagement or welcome series — or dynamic content and advanced personalization, Liz is an expert in identifying what makes consumers act (or click, in this case).

Besides social media and email marketing, Liz’s passions include traveling (she spent a few years living and working in Australia), party planning (she works for House Party, after all) and new adventures (from skydiving to exploring new cultures and cities).

Liz is excited to host a mentor session at SXSW 2014 and to talk with other media professionals about the industry and email marketing.

Learn more at http://about.houseparty.com/elizabeth-tashik/ or follow her on twitter @Liz2586.