Make or Buy? Is In-House Video Right for You?

#sxsw #InHouseVid

Today's companies are faced with the task of producing videos and new media. The question is, should you make a video or buy it? Many are making the shift to in-house video teams made up of not only of producers and video professionals, but marketers as well. This discussion will focus on the hows, whys, benefits, pros and cons of building an in-house video team.

Presenters

Andy Garibay

Video Producer

SolarWinds Inc

Andrew Garibay has spent a little over 15 years in live television at CBS working his way up from camera to Evening News Director for Telemundo and KEYE-TV in Austin. Over the years, his newscasts have won numerous regional Emmy awards. In addition, Andy has directed live events such as telethons, parades and even live coverage of Hurricane Katrina. In 2013, Andy made the move from nightly news to corporate tech video. As SolarWinds' Video Producer, Andy writes, directs, produces and stars in marketing, promotional, creative and training videos. In his spare time, Andy flexes his acting muscle doing sketch comedy on the web.

Rene Lego

Sr Video Production Mgr

SolarWinds Inc

René Lego is an award-winning, Emmy-nominated producer, director, documentary filmmaker and videographer. Since receiving her B.A. in Radio-Television-Film from Temple University, René has produced, directed and shot a number of commercial, independent, documentary and experimental works. Her television talk show, Philly Live, was received a Mid-Atlantic Emmy nomination for "Best Talk Series," in addition to, a Telly award, a Communicator award and a Pennsylvania Broadcaster's Association award. Her documentary, Picture Me an Enemy, a moving portrait of two women from the former Yugoslavia was selected as "Best Documentary" at the 2003 Philadelphia Film Festival and garnered an Emmy nomination for "Outstanding Documentary Program." When René is not concocting corporate video magic as SolarWinds' Video Production Manager, she works as a freelance producer and still photographer.