As the former “Psycho CEO” and founder of Konsole Kingz, Cj Peters created a blueprint for urban gaming brands before the idea ever existed. After initially creating Konsole Kingz as a DVD magazine dedicated to lovers of Hip Hop and video games, Peters has cultivated it into a one of a kind company that he describes as a video game lifestyle brand, centered in Hip Hop Culture.

“What MTV is to music, we are to video games,” says the Angie, Louisiana native. “MTV doesn’t actually make the music, but everything there is based in music culture. So that’s what we are for both Hip Hop and video games.”

The idea was a no-brainer being that Hip Hop and gaming have been two of Peters’ passions since childhood. Originally, Konsole Kingz was to debut as a DVD magazine that featured Hip Hop artists, video game reviews and models. While that didn’t go as planned, Peters has still managed to turn Konsole Kingz into a multimedia entity that includes the website WWW.KONSOLEKINGZ.COM and a store in the XBOX Live Marketplace, both of which feature original content and celebrity influence.

In addition to that Peters used his platform to leverage deals with companies like Microsoft, Electronic Arts and 2K Sports to become the ambassador for their products in the urban and Hip Hop community. Peters and Konsole Kingz specializes in PR and virtual goods with highlights including several engagements with Microsoft, producing 2 of Capcom’s Fight Clubs and working with 2K Sports’ PR team on the NBA2K series. With virtual goods Konsole Kingz has become known for their custom exclusive gamer pics. Add to that creating events bridging Hip Hop, gamers and casual fans of both, Peters and idea are set to change the way you look at two of the world’s most popular cultures.

“Me and my partners backgrounds help us succeed,” says Peters about his partner, tech vet Marcus Matthews. “We both come from corporate backgrounds. Most Hip Hop folks can’t talk gaming or technology business. We are able to do that and translate Hip Hop into to tech talk.”

Prior to launching Konsole Kingz, Peters attended Louisiana State University and worked corporations including IBM and Motorola. While at LSU he hosted an underground radio show and music video show on campus television. His background in gaming goes back as far as the Magnavox Odyssey2 and he has recently teamed with reality television star and songwriter Kandi Burruss to create the “Kandy Koated Spades” game for the iPhone. When he’s not in front of a console he enjoy his spare time cooking and raising a family of four.