As U.S. citizens, we have a right to life, liberty and the pursuit of happiness. But do we have a right to data privacy? Or is privacy just an illusion? Privacy has become a touchy subject (see: NSA); consumers want to feel safe and in control of their information. One school of thought is that privacy is a balancing act; there could be value to having some of our information accessed, if it means enhancing our experience. Consumers may be more willing to give up some of their privacy for a more personalized experience, to earn additional rewards or to get better recommendations, like targeted ads. The trick is identifying when enough is enough. Greg Cohen of Merchant Warehouse and Barrie VanBrackle of Manatt, Phelps, & Phillips LLP are well-versed on the importance of privacy, and will share key insights to ensure your privacy isn’t being compromised, and how companies can ensure their clients and customers feel secure while receiving a high-quality customer experience.