Content & Commerce: The Digital Cronut
The doughnut and croissant have operated alongside each other for years, each awesome in their own way. Until one day, you bring them together and witness the magic unfold – The Cronut. Content and Commerce is the next epic hybrid.
Publishers that have built trust with their audience can monetize the intent they create through integrated commerce that actually puts merchandise in the hands of consumers. Browsers on the commerce side can be turned into engaged readers, improving the chances of converting them back into buyers, and monetizing their engagement through ad dollars.
This is a discussion for any content or commerce brand looking to propel their business forward. You’ll hear from leading content/commerce brand, Thrillist Media Group’s CEO Ben Lerer as he describes the changing media and e-commerce landscapes, best practices for adding a content or commerce channel to your business, and what the potential benefits and risks will be.
Ben Lerer is the co-founder & CEO of Thrillist Media Group, overseeing the growth of the company from a niche email newsletter to a disruptive media company, leading the charge in mingling content and commerce. Ben is also the managing director of Lerer Ventures, one of New York’s most active angel funds.