Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

It's Complicated: Teens' Social Media Practices

#sxsw #youth

Iap17611

After a decade of using social network sites like MySpace and Facebook, teens have glommed on to countless new apps, from Instagram to Snapchat to Vine. They share tremendous amounts of content, but encode it so that parents can't understand the meaning. They enact all sorts of dramas, but make them invisible to those not in the know. They move seamlessly between services, maintaining coherent models of who is where. What might seem strange from a distance actually makes sense from a teen's perspective. Youth expert danah boyd will help the audience interpret various teen social media practices, examining privacy and drama, social media addiction and the desire to connect with new people. This talk will build on danah's new book - "It's Complicated: The Social Lives of Networked Teens" - and offer additional insights for making sense of emergent teen trends. Finally, danah will offer concrete strategies for parents, marketers, and technologists trying to understand youth culture.

Presenters

2452

Danah Boyd

Principal Researcher

Microsoft Research

Dr. danah boyd is a Senior Researcher at Microsoft Research, a Research Assistant Professor in Media, Culture, and Communication at New York University, a Fellow at Harvard's Berkman Center for Internet and Society, a Research Fellow of the Born This Way Foundation, and an Adjunct Associate Professor at the University of New South Wales. Her research examines the intersection of technology, society, and youth culture. Currently, she's focused on privacy, youth meanness and cruelty, and human trafficking. She co-authored Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media. She's working a new book called "It's Complicated: The Social Lives of Networked Teens."

Blog: http://www.zephoria.org/thoughts/
Twitter: @zephoria

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil