Human Connection: The Ultimate Digital Currency
Sexy technology, elegant UX, and savvy media buys are all of secondary importance when it comes to crafting engaging, social experiences. The most valuable digital currency for creating participatory content is in fact, good old fashioned, human connection.
Drawing from his experience creating viral hits Selfless Portraits and Snail Mail My Email, Interactive Artist Ivan Cash explains why people's universal desire for real, meaningful moments leads them to enthusiastically jump past hurdles and engage in ways that research and testing can’t possibly predict.
Cash goes on to assert that people are capable of so much more than 'share,' 'like,' and 'tweet' (they just need to be empowered) by using these projects as case studies.
Author of Snail Mail My Email, Cash's work has exhibited internationally and been featured in CNN, TIME, The Wall Street Journal, and Fast Company. He was recently recognized as an ADC Young Gun X.
Ivan Cash is a San Francisco-based Interactive Artist and freelance creative specializing in social, human-centric projects that inspire radical engagement and participation. He is founder of the Snail Mail My Email project and author of the accompanying book, as well as co-creator of Selfless Portraits and The ‘Last Photo’ video series.
Cash has collaborated with culture-shaping companies like Facebook and Wieden+Kennedy. His work has exhibited internationally, been featured in CNN, TIME, and Fast Company, and he was recently recognized as an ADC Young Gun X.
All of this is nice, but nothing would make him happier than if you closed your eyes for 20 seconds and just listened to your breath.