You Can Sell, But You Can’t Hide
Social media has changed the game for salespeople, who can no longer survive without adopting new technologies. Today’s buyer is more informed and more connected than ever before, and this change has forced salespeople to adapt or become obsolete. In this session, Jason Suen and Patrizio Spagnoletto, leaders in the world of social business, will walk through the changing landscape of the connected buyer, and discuss the why and how salespeople have to step up their game.
Presenters
Jason Suen
Dir, Global Customer Success
Hearsay Social
With ten years of B2B technology experience, Jason has focused on enterprise software-as-a-service (SaaS) and the customer experience. He was an early player in SaaS Customer Success at Salesforce.com, where he spent five years working with customers from SMB to the Fortune 500. His prior work includes financial services, telecom, and consumer startup worlds. Jason currently runs Global Customer Success & Support at Hearsay Social where he leads some of the largest deployments across tens of thousands of users in financial services and insurance.
Patrizio Spagnoletto
Head of Digital
Farmers Insurance
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