Hunting for Elephants: Creating Enterprise Value in Sports Media
Drawing on more than 40 years as a Hollywood executive and his current roles as co-owner of the Golden State Warriors and the Los Angeles Dodgers, Peter Guber discusses why sports content “isn’t just programming, it’s part of the emotional transportation business."
As chairman of Mandalay Sports Media, which produced the upcoming Sony film “When the Game Stands Tall,” Guber says he and his partners strive to make sports content that makes "viewers feel like they’re participants, not just passengers, on a journey that is qualitatively different than what’s offered by a romantic comedy or a TV drama. This session is a part of the brand new SXsports programming at SXSW 2014.
Mandalay Sports Media
PETER GUBER is Chairman and CEO of the multimedia Mandalay Entertainment Group. Prior to Mandalay, Guber was Chairman and CEO of Sony Pictures Entertainment, Chairman and CEO of Polygram Entertainment, Co-Founder of Casablanca Record & Filmworks and President of Columbia Pictures. Guber produced or executive produced (personally or through his companies) films that garnered five Best Picture Academy Award nominations (winning for Rain Man) and box office hits that include The Color Purple, Midnight Express, Batman, Flashdance, The Kids Are All Right and Soul Surfer. Peter Guber is Owner and Co-Executive Chairman of the NBA franchise, the Golden State Warriors, and an Owner of the Los Angeles Dodgers, the storied Major League Baseball franchise, together with Guggenheim and Magic Johnson.