Adam Donaghey, founder of Zero Trans Fat Prods., is an award-winning independent film producer from Texas. His work has been nominated for both the Independent Spirit and Gotham Awards, and has been showcased at fests including Sundance, Berlinale, SXSW, Sitges, LA Film Festival, AFI Fest, Hamptons Int'l Film Festival and Thessaloniki; and via distributors including IFC Films, XLRator Media, Cinetic Media, the Lifetime Channel and the Lifetime Movie Network. Adam is a Partner and Vice President of Aviation Cinemas, inc., the holding company operating the historic Texas Theatre, an arthouse and national landmark in Dallas, Texas. Financed by Howard Hughes in 1931, the Texas Theatre received national attention after the arrest of Lee Harvey Oswald, alleged shooter of President John F. Kennedy. Adam Co-Founded Aviation Cinemas Prods., currently in development on Danny Casolaro, a feature film investigating the unsolved death of the titular writer mere weeks before he was to break a story uncovering high-level corruption within the Reagan Justice Dept. Adam is also Co-Founder of and programmer for the Oak Cliff Film Festival, which has been covered in various national publications including Texas Monthly and the New York Times. Adam regularly speaks and judges at universities, film festivals and industry related workshops, conferences and competitions and is a freelance film columnist for D Magazine. Adam is a graduate of the University of North Texas with a B.A. in philosophy.

Jason works with Austin-based creative content company, Arts+Labor, where he serves as a producer, editor and director. His nonfiction work includes Alan Berg's PBS-featured doc, "A Place to Dance" and his 2011 feature, "Outside Industry: The Story of SXSW"; as well as director Jonny Mars' ESPN-featured "America’s Parking Lot" and Al Reinert's SXSW 2013 Audience Award-winning "An Unreal Dream: The Michael Morton Story". On the narrative side, Jason’s credits include Chris Eska's Independent Spirit Award-winning feature, "August Evening" and his recent follow-up, "The Retrieval"; as well as Paul Gordon’s SXSW standout, "The Happy Poet"; Kyle Henry's Sundance and Cannes-featured omnibus of short films, "Fourplay"; and Spencer Parsons’ recent horror film, "Saturday Morning Massacre".

From 2002–2005, Jason served on the programming team at PBS national headquarters where focused on the Independent Lens series.

I started Beef and Pie Productions 15 years ago with DP Andrew Yates and Producer Karen Yates. Together we've worked to find a balance between making a living and making documentaries. We've been paying our bills by directing commercials for the likes of Southwest Airlines, US Air Force, CPS Energy and a whole host of others. But our passion lies in making documentaries.

We've premiered four documentary shorts here at SXSW: Growin' a Beard, The 72oz Steak, The Tuesday Nighter and Life is Marbleous.. In 2010 we premiered our feature about Richard Garriott becoming the first son of an astronaut to go to space - Man on a Mission. It won an award for Best Documentary.

Our filmmaking has influenced our commercial work and visa versa. Some examples: we have always shot with a small crew, we brought editorial in house early on and we have always invested in our own equipment. This mentality has made it possible for us to deliver to our commercial clients national-level work for 'regional-level' budgets.

It's also given us the freedom to explore the subject matter we find most interesting. We're seeing more and more opportunities to make it possible to not be a starving filmmaker!

Suzanne Weinert began her career as the VP of Shoelace Productions participating in the development and production of over 14 narrative features and documentaries. She is the writer/producer of “Exterminators” starring Heather Graham and Jennifer Coolidge which premiered opening night of the SXSW film festival in 2009. She is the producer of “The Legend of Hell’s Gate” starring Henry Thomas, Eric Balfour, Jenna Dewan and Summer Glau (2011) as well of the Executive Producer of “Hellion” starring Aaron Paul and Juliette Lewis (shooting Summer 2013.) She is a faculty member of both Fordham University and The School of Visual Arts in NYC and serves on the Board of the Austin Film Society. She divides her time between NYC and Austin, TX.