On YouTube, on TNT, in theaters: all together now!

#sxsw #latitudesfilm

Fp27154

'Latitudes' is the first Brazilian film project to be released simultaneously online (through an original partnership with Google/YouTube), on TV (on TNT Latin America) and in movie theaters. Starred by two major Brazilian actors (Alice Braga and Daniel de Oliveira) and shot in 8 different countries, the production explores modern relationships while it suggests a new relationship between the audience and storytelling - empowering the public to decide how, where and when to watch this narrative, either as a feature-film, a drama web-series (with 2 million YouTube hits) or a TV program exploring how the actors rehearsed and prepared to embody these characters. All these medias and social channels connected in order to tell a modern love story - funded by brands like P&G, Heineken and FIAT, all trying to find new ways to reach out to the public. What does the 'Latitudes' experience tells us about audience behaviour, and their will to watch films in new ways?

Presenters

Eduardo Fraga

Digital Strategy

Casa Brasil

Marketing researcher, strategist and digital entrepreneur with 8+ years background in marketing, branding and communications, with experience developing projects in Brazil and Latin America for world class brands in several business sectors.

Felipe Braga

Dir

Losbragas

Brazilian screenwriter and director, Felipe Braga has written HBO Latin America series like "Mandrake", "Destino SP" and "Destino RJ", and the feature film "Cabeca a Premio," directed by Marco Ricca. His first work as a director was "B1" (featured at Hotdocs 2010, Rio Film Festival), a feature documentary about a blind professional judo player, followed by the feature fiction film "Latitudes" - part of a cross-media project broadcasted also on YouTube and TNT. Felipe has been working as a writer for production companies like Conspiracao Filmes and O2 Filmes ("City of God") in Brazil, and others like London-based Working Title ("Trash", directed by Stephen Daldry). Felipe Braga has a PhD on Cultural History (PUC-Rio, Brazil/ Paris III, Sorbonne Nouvelle), with a thesis on 19th Century Cinematography.