Filmmakers are increasingly using digital marketing tools to make their films "sticky". Social media and contests and sweepstakes drive traffic to the filmmakers' sites. Solicitation of user-generated content keep fans interested. E-mail marketing and blogger advocacy keeps fans coming back. And tracking the fan activity can help filmmakers entice investors and distributors and/or market their films more efficiently. Clearly, a tremendous upside for a small budget. However, all of this upside comes with potentially high risk for those who don't know how to navigate this highly-regulated area of the law. In this very practical workshop, filmmakers will learn how to develop legally-compliant sweeps and contests, solicit user-generated content with legal immunity, run an e-mail campaign without running afoul of the federal CAN SPAM Act, comply with social media sites' promotional guidelines, and utilize brand advocates without violating the FTC's Endorsement Guidelines.