Adrian Hon is co-founder and CEO at Six to Start, specialising in gamelike stories and story-like games for the web, mobile, and real world, the latest being the international bestseller, "Zombies, Run!" Clients have included Disney, the BBC, Channel 4, and Penguin, and Six to Start has won multiple awards including Best of Show at SXSW.

Adrian also writes about technology for The Telegraph, is writing a Kickstarter-funded book and blog called A History of the Future in 100 Objects, co-organises the Hive Mind Challenge and is the founder of Transmedia London.