In just three years, Humans of New York has amassed an audience of millions and become a #1 NYT bestselling book.

In this talk, Brandon Stanton will cover everything he's learned about audience building, crying alone in your bedroom, and the magic of social media. He'll talk about the difficulties of standing out in a world where everyone has something to "like" and "share." He thinks he has some special insight into building a large following around a new idea. But he may have just gotten lucky, and could be completely full of shit.