Are Brands The New Music Tastemakers?

#sxsw #BrandMusic

With a myriad of ways to discover music, fans of bands and brands alike are finding common ground when the two collide. Learn ways brands curate the music experience for their audiences through authentic partnerships across multiple touch points, and how they come to fruition, from digital integration to live events and more.

Presenters

MODERATOR

David Hargis

VP, Brand Partnerships

VerveLife

David Hargis is VP of Brand Partnerships and Business Development with VerveLife. As a senior sales & marketing executive with over 15 years of experience in music and brand partnerships, Hargis has created innovative and successful programs for Fortune 500 companies including Adidas, Audi, Banana Republic, Chrysler, Esteé Lauder, Ford, Gap, Tropicana, Lexus, and Wells Fargo. Hargis began his career with Universal Music Group, with roles in product management, strategic marketing, and new media marketing. He has also worked at digital music pioneers Listen.com (now Rhapsody), boutique music branding firm Rock River Music, MOG, and Popdust.

Raul Ruiz

Corona Brand Mgr

Corona Extra (Constellation Brands)

Marketing guru building brands and touching the lives of consumers. Currently Brand Manager for Corona Extra targeting Latino millennials across the U.S. market.

Kerry Doyle

SVP, Group Planning Dir, Brand Content & Alliances

Team Detroit/Mindshare

Managing the Ford Brand Content & Alliance team, Kerry develops new, engaging ways to connect with customers through nontraditional methods including entertainment, partnerships and hyper-local marketing. She does everything from imagining and executing immersive experiences to working with networks to dream up meaningful integrations.

Kerry has contributed in creating network shows (Escape Routes, Octane Academy), brings Ford to life through partnerships (Toby Keith, Live Nation, Komen, Roxy), and a recipient of two Gold Effies (Fiesta Movement, Drive 4 UR School).