2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Alternative Design Workflows in a "PostPSD" Era

#sxsw #postpsd

Iap21306

As responsive design and progressive enhancement become mainstream design practices, the decades old approach of using Adobe Photoshop to comp up page designs for clients is becoming increasingly irrelevant. A quick search online shows designers quickly clamoring for a better way to do their work.

Along with new tools to learn, there's also the challenge of acclimating a client base that has been used to seeing fully-rendered Photoshop designs for decades. How do these new practices benefit them?

This presentation looks at some "post-Photoshop" design practices and how they might fit into a designer's workflow. Additionally, Jeremy will share how a new design workflow has worked for his team at Clickfarm and how clients have received this new way of looking at their projects.

Presenters

40787

Jeremy Fuksa

Design Dir

Clickfarm

Design Director at Clickfarm and host of The Shakes on Mule Radio Syndicate. Not nearly as funny as I think I am.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil