Pamela (Pav-li-check) is founder of Change Sciences, a user experience research and strategy firm for Fortune 500s, startups, and other smart companies. Over the past 15 years, she’s logged thousands of hours in the field trying to better understand how people use technology and run hundreds of UX studies on almost every type of site you could imagine.

Right now she focuses on combining qualitative and quantitative data, running experiments, and using data to intelligently inform design. Many of her clients are in CX, competitive intelligence, global marketing, and business strategy.

Pamela speaks about data of all shapes and sizes and user experience strategy at conferences like IASummit, Blend, UXSTRAT, and Conversion Conference and @paminthelab.