Owen Thomas is the editor-in-chief of ReadWrite, one of the most widely respected and read technology sites on the Web. But before he got there, he spent 17 years working in the trenches of technology journalism, from the scathing, groundbreaking Suck.com to the trendsetting Red Herring to the fearsome Valleywag. In this talk, Owen will share what he's learned from taking on the Valley's reality distortion field and telling the unvarnished truth about entrepreneurs, investors, and other bubble blowers. He'll also talk about what he's learned about using the Web as a tool for journalism, crafting narratives and telling stories in ways that are uniquely suited to the online world, as well as managing some of the Web's best and most unruly editorial teams.