Gone is the golden age of movie trailers and posters. Social media are the new tools for film promotion. Vanity Fair’s Senior West Coast Editor Krista Smith talks with those who have championed Twitter, Tumblr and beyond…

Intermediate

Presenters

Jason Janego, Matt Jacobson, Natalie Bruss, Olivia Wilde, Krista Smith

Filmmakers are increasingly using digital marketing tools to make their films "sticky". Social media, contests and sweepstakes drive traffic to the filmmakers' sites. Solicitation of user-generated content keep fans inte…

Beginner

Presenters

Anne Moebes

Movie trailers remain one of the most potent ways to create interest and market a new film, yet with the evolving needs of today's filmmaker, there are a myriad of iterations a film trailer can go through to target diffe…

Intermediate

Presenters

Evelyn Watters, Mark Woollen, Stephen Garrett

A catchy tagline isn’t enough in today’s social media world. With image-driven networks like Tumblr and Instagram taking center stage, collaborative storytelling is more important than ever. In order to leverage your bra…

Intermediate

Presenters

Daniel Bornstein, Eric Korsh, Katrina Craigwell, Peter Orlowsky, Mark Borden

With the rapid rise of photo-hungry social networks Pinterest and Instagram (and their subsequent effect on the more-established Facebook and Twitter,) branded content is compelled to become less verbal and more visual. …

With the rapid rise of photo-hungry social networks Pinterest and Instagram (and their subsequent effect on the more-established Facebook and Twitter,) branded content is compelled to become less verbal and more visual. …

Explore the important unanswered questions surrounding key music consumer behaviors, including; how to decode the super fan, what technology savvy consumers use to discover and purchase music,and in what way crowdsourcin…

Presenters

Barbara Zack, Benji Rogers, David Bakula, Shawn O'Keefe

New for 2013, Meet the Insiders is an opportunity to participate in vital discussions on the innovations and developments in the world of film across varying topics. Moderators will start by introducing and getting to kn…

Beginner

Presenters

Matt Cowal, Ryan Werner, Joel Heller

Image-based platforms have exploded in the past 18 months, as tumblr, Pinterest, and Instagram change how we view and share items, and dominant services like Twitter and Facebook continue to adjust to meet this shift in …

Presenters

Dorothy Hui, Nate Auerbach, Shannon Schlappi, Vince Bannon, Scott Perry

Your biggest selling point is you! To find success with your fans and target audience, you have to focus on a cohesive story and be able to employ the resources at your disposal to build your online brand – the brand of…

Presenters

Allison Shaw, Gabe Spierer, Jonathan Kalter, Liz Leahy

The five goals of digital marketing are; Improving your social reach, increasing your fan engagement, identifying and engaging influencers, increasing lead generation, and applying analytics to know what works. Case stud…

Presenters

Theda Sandiford

Mobile technologies have enabled music executives to understand as never before how people are consuming music. What people are listening to is just the tip of the iceberg – now, labels can see where they are and even wh…

Presenters

Alex White, Brett Alperowitz, David Lowery, Marie-Alicia Chang, Will Mills

When one takes a close look at the fields of economics and consumer psychology, it becomes clear that nerdy social scientists have plenty to say that is relevant to the music industry. It's entirely possible for musicia…

Presenters

Jodi Beggs

Kickstarter seems like the EASY button for funding your project. It isn't. Only 50% of Kickstarter projects are funded and there is no margin for error - or a learning curve - the remains of your failed projects will app…

Presenters

Jenny Owen Youngs, Jon Ostrow, Martin Atkins

Facebook and Twitter aren’t going to sell out your tour. Fewer stages and higher prices make it hard to get on the road. Since there’s no single solution to your tour marketing strategy, what is the right recipe? With th…

Presenters

, Dawn Gates, Jamie Loeb, Jon Romero, Ashley Capps

With all of the tools that are available via the web, artists and labels are making more mistakes than ever in the planning of their release strategies. Find out about effective, yet affordable, marketing, sales, and dis…

Intermediate

Presenters

Adam Pollock, Dana Meyerson, Joe Esposito, Sarah Landy, Vinny Rich

In the ever-evolving music landscape, brand/band partnerships have become more important for all members of the value-chain. Find out what constitutes a successful partnership and the recommended best practices for ideal…

Presenters

Afdhel Aziz, Brad Haugen, Daniel Martinez, Scott McCune, Daniel Sena

Over the last few years we've talked incessantly about how musicians can build sustainable careers by catering to diehard superfans. While this may work for cult fans, is the over-emphasis on superfans causing musicians …

Presenters

Fredara Hadley

In today's music management and marketing environment every single aspect of a career must be incorporated into the digital space. Digital Managers integrate innovative online experiences, unique marketing campaigns, dir…

Presenters

Brian Wilkins, Jessica Meehan, Jon Romero, Mike Rosenthal, Rynda Laurel