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Contagious: Why Things Catch On

Why do Cheerios generate more word of mouth than Disney World? Which emotional responses prompt a person to share a link to an article? Jonah Berger, a Wharton marketing professor and author of CONTAGIOUS: WHY THINGS CATCH ON, explains the 6 elements at the core of word of mouth sensations. Based on a decade of original research and studies from other experts, Jonah Berger will show you why The Tipping Point is only half the story. The message matters more than the messenger. Learn the things that any marketer can do to craft a compelling message about their product or idea that people will want to share.


Jonah Berger James G Campbell Asst Professor of Mktg Wharton School of Business