Martha Rogers will appear at the South by Bookstore to sign copies of “Extreme Trust: Honesty as a Competitive Advantage ” following her Core Conversation session.

Business 2.0 magazine named Martha Rogers one of the nineteen “most important business gurus” of the past century. The World Technology Network cited her as “an innovator most likely to create visionary ‘ripple effects.’” Martha’s counsel and insight are regularly sought by Fortune 500 and Blue Chip executives. Her experience in documenting customer value, and her expertise in applying “out-of-the-box” thinking makes her equally popular among the global media, engagement planners, event organizers, as well as corporate and association leaders who are eager to learn more about customer-centric concepts and methodologies. Dr. Rogers’ thought leadership and presentations routinely focus on the business issues that today’s global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace.