Don Peppers will appear at the South by Bookstore to sign copies of “Extreme Trust: Honesty as a Competitive Advantage ” following his Core Conversation session.

Recognized for almost 20 years as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy. Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The Times of London has listed him among its “Top 50 Business Brains”, and the United Kingdom’s premier marketing organization, the Chartered Institute for Marketing, included Don among its inaugural listing of the “50 most influential thinkers in marketing and business today.” The World Technology Network has cited Don as an “innovator most likely to create visionary ‘ripple effects.’”