Visual Voice: Branding on Photo Networks
With the rapid rise of photo-hungry social networks Pinterest and Instagram (and their subsequent effect on the more-established Facebook and Twitter,) branded content is compelled to become less verbal and more visual. For years, lifestyle brands have made significant investments in developing social voices. Our panelists include brands that have done this successfully- Natanya Anderson of Whole Foods Market, Jean Scheidnes of Neiman Marcus, Suzanne Schloot of kate spade and Pinterest/Instagram power user Bonnie Tsang. As language takes a backseat to image, brands must extend that effort to their "visual voice."