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Breaking Barriers: The Climate of Music in Latin America

#sxsw #BreakBarriers

Latin artists face cultural barriers in bringing their music to international audiences. How can we build better bridges between cultures? What impact do matters of language have? Which musical genres translate well, and which find challenges in reaching new fans? Are emerging digital services helping to break Latin music? What emerging platforms serve Latin artists best?



MODERATOR Ahmed Bautista Owner/Intl Booking Caradura/Mercadorama

Co-Owner at Mercadorama (Official Merchandise company)
Co- Owner and Booker at Caradura (Venue for 300 people in Mexico City)
Manager and Executive Producer for some Mexican Graphic artists such as Kraken,Smithe & Pogo

Roger Macin Blastmusic Latin

Gabriela Urquiza Director GLAMROCK ENTERTAINMENT

Owner at Glamrock Agency
Since its beginnings, Glamrock has based its philosophy on trust and the needs of artists, management and promoters. Over the last ten years, we have become a solid and reliable company in the evolving and continually changing Latin American market.
At Glamrock we connect artists with their fans all over the continent, seeking the best options and highest quality of shows. We focus on the professionalism of each local promoter in the region.

The long-term relationship we maintain with the clients and partners is our priority.

Artist Booking
We handle tour arrangements and booking of shows for many major Latino and Anglo artists. We work closely with management and booking agencies to put together the right touring experience.

Talent Booking
We are consultants on the artistic line-up for many of the key festivals in Latin America.

We work hand in hand with the leading press agencies in Latin America, ensuring that the artists we work with have maximum exposure in regards to positioning, with an emphasis on follow-up and relevant promotion.

Promotion and Development
We design the ideal promotion plan for each artist according to their specific needs and their target markets.

We produce shows, corporate events, marketing launches, brand evenings, private events and thematic parties.

Product development
We provide exclusive merchandising products for developing their needs on the market.

Valerie Miranda Partner/Mktg Dir Casete Digital Agriculture

Runs marketing at Casete, a musical services company based in Mexico City dedicated to connecting music with audiovisual projects, and musicians with their audience. Former Culture Marketing Manager for Red Bull in Mexico, she founded the Latin-American radio show/blog Panamerika and specializes in Entertainment and Event Marketing.

Claudia De Heredia Kichink