Thanks to our sponsors

Mentor Session 5

#sxsw #mentor5

Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sessions are scheduled in ten-minute increments. Online sign-ups for Mentor Sessions will close the day before they occur. You can still sign up in person if slots are available.

Franz De Los Reyes:
Nancy Fly:
Michael Goldstone:
Greg Johnson:
Marc Lipkin:
Glenn Max:
Joan Myers:
Shawn Nolan:


Franz De Los Reyes Manager, Digital Marketing The Island Def Jam Music Group

Franz de los Reyes is a Manager within Island Def Jam Music Group's Digital Marketing Department. He is responsible for all aspects of digital marketing for artists on the Def Jam Recordings & Motown Records roster including Ludacris, Young Jeezy, 2 Chainz, Big Boi, Big K.R.I.T., Fabolous, Trinidad Jame$, YG, among others. Franz has over 5 years of digital marketing, social media, online publicity, media buying, digital strategic partnership development, and app/web development coordination experience, working for such clients as Violator Management, Duck Down Music Inc., Corona, Sprite, 2K Sports, and Red Bull. He previously attended SUNY Buffalo, where he graduated in 2007 with a Bachelor of Science degree in Business Administration concentrating in Marketing and Finance.

Glenn Max Owner Glenn Max Events

Glenn Max was born and raised in NYC.

In 1997, after years of performing in venues and organising art exhibitions, he was asked to serve as creative director of the multi-tiered performing arts venue, The Knitting Factory where he produced work by avant-garde artists such as John Zorn, Phillip Glass and Diamanda Galas. He expanded the programme to include cutting-edge rock and pop artists such as David Byrne, Sonic Youth, Suicide, The Roots and Stereolab producing festival dates in Central Park and Battery Park. He also established the organisations concert programme with Ali Farka Toure farewelll concert appearance at New York's Town Hall.

In 2000, he was asked to take over at the South Bank Centre in London as Producer of the Contemporary Culture program where he oversaw 9 Meltdown Festivals and conceived and organised new festivals such as Ether , and Mind Your Head, doubling the size of the contemporary culture programme. Achievements include Brain Wilson’s comeback concerts and his follow-up ‘Smile’ concerts, The New York Dolls reunion, David Gilmour and Morrissey and lesser-known artists like Iva Bitova, Robyn Hitchcock, Plaid and David Axelrod.

Ether was started in 2001 to address the vast gap in electronic culture and concert hall culture and the expectations of artists and audiences who typically engage in contemporary electronic culture and seldom go to concert halls for events. The festival had huge impact across art centres in the UK and aborad by presenting electronic music alongside contemporary classical and presented collaborations between the London Sinfonietta and Radiohead.

In addition, he developed the programme for African music and music from the Balkans through concert series and educational programmes.

In 2010, Glenn Max left the Southbank to work on the Wilderness Festival which was voted best New Festival at the UK Festival awards. He also took over as Creative Director of the Village Underground re-positioning that venue as an essential performing arts centre in East London establishing it as one of London's leading venues for presenting new music, art and ideas.

Glenn Max is a curator of the Wilderness Festival which won 'Best New Festival' at the UK Festival Awards.

In 2012 he took over management of the progressive chamber rock art ensemble, known as the Irrespressibles.

Greg Johnson A&R Songs Music Publishing

Joan Myers Owner Myers Media

Public Relations and marketing consultant for a bunch of years. Have been lucky to have been involved in the careers of many and still love what I do, most days.

Marc Lipkin Dir of Pub Alligator Records

Award-winning music industry publicist Marc Lipkin has been Director Of Publicity for Alligator Records since September 1992.

Marc has placed countless feature stories and reviews, both locally and nationally, in newspapers, magazines and on-line. He has worked to book performances and interviews on national television and radio for Alligator artists, including Koko Taylor, Mavis Staples, Shemekia Copeland, The Holmes Brothers, Luther Allison, Marcia Ball, James Cotton, JJ Grey & Mofro, Anders Osborne, Rick Estrin & The Nightcats, Guitar Shorty, Charlie Musselwhite, Lil' Ed & The Blues Imperials, Tommy Castro & The Painkillers, Janiva Magness and many others.

During his tenure at Alligator, he has written every artist bio for each new release (numbering near 180) and every press release. Samples of his work are featured in "The Billboard Guide To Publicity" (2nd Edition), written by Jim Pettigrew. An interview, including a discussion on publicity tactics and techniques, appears in Tad Lathrope's "This Business Of Music."

In 2005, Marc received the Keeping The Blues Alive Award For Publicist of The Year from the Memphis-based Blues Foundation, becoming the first-ever recipient of the award in this newly created category.

Michael Goldstone Mom+Pop Music

Nancy Fly Owner/Agent Nancy Fly Agency

Nancy Fly has been working in the music industry since the 1970’s in diverse endeavors including publishing, community radio, performing, booking and management. Currently the Nancy Fly Agency specializes in booking roots music artists throughout the US and Canada. Her artist roster now includes Carolyn Wonderland, Del Castillo, BettySoo, Guy Forsyth, A.J. Croce, Sara Hickman, Warren Hood, Marshall Ford Swing Band, Milk Drive, Jim Kweskin & Geoff Muldaur, Beto and the Fairlanes, Miss Lavelle White, Cindy Cashdollar and Redd Volkaert.

Shawn Nolan Attorney Jonathan E Leonard PC

Shawn Nolan is an attorney at the law firm of Jonathan E. Leonard, P.C. in Atlanta, GA. The firm handles the legal affairs of various Grammy award winning and platinum selling performers, musicians, writers, and producers in all facets of the entertainment industry as well as publishing companies, management companies, studios and record labels.

Shawn graduated from Georgia State University School of Law and completed his undergraduate degree at the University of North Carolina at Chapel Hill. Prior to law school Shawn was the VP of International Marketing and Distribution and Director of Film & TV licensing at Sub Pop Records in Seattle, WA where he worked with artists such as Iron & Wine, the Postal Service, the Shins, Mudhoney and Sleater Kinney among others. Prior to his employment at Sub Pop, Shawn was the Director of Film/TV Licensing at Mammoth Records and the personal manager for artists such as Archers of Loaf and Crooked Fingers.

Shawn was previously on the Board of Governors of the Pacific NW Chapter of the Grammy Association and is currently an active member of the Recording Academy Atlanta Chapter.

Clients performing at SxSW 2013 include Deep Sea Diver, Hundred Visions, METZ, Mount Moriah, the Soft Moon and Turbo Fruits.