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Digital Marketing Bootcamp For Musicians

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The five goals of digital marketing are; Improving your social reach, increasing your fan engagement, identifying and engaging influencers, increasing lead generation, and applying analytics to know what works. Case studies will be examined to illustrate these goals.


MODERATOR Theda Sandiford VP Digital Mktg Republic Records

Theda Sandiford is the VP of Digital Marketing at Republic Records. Republic Records, a division of Universal Music Group, the world’s leading music company is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as 3 Doors Down, Amy Winehouse, Black Sabbath, Colbie Caillat, Eddie Vedder, Enrique Iglesias, Florence + the Machine, Godsmack, Owl City, The Voice (NBC-TV), Gotye, Of Monsters & Men, Mayer Hawthorne, among many others.

As the VP of Digital Marketing, Theda leverages her previous experience in music, gaming and mobile applications as well as her passion for pop culture and tech, to create unique transmedia content and go to market strategies.

She graduated from Tufts University and is also a certified sommelier.