Brands Are Music Fans Too
There was a time when artists working with brands was seen as a sell out. To be fair, many of the early sponsorship deals were badly planned and executed. Promoters too, have not always managed to marry live music with brands in a way that works for the artist and the audience. Over time, music and brands have learned to work more closely without compromising their integrity, and many partnerships now deliver outstanding value for the brand, the band and the fan.
I Like The Sound Of That is a music marketing and experiential agency delivering meaningful brand partnerships and creative consultancy. Working solely in music, we enable brands to engage with consumers and artists through our in-depth industry knowledge and extensive contacts.
We create and sustain inspired connections with existing projects as well as tailor making new concepts.
I'm the Deputy Editor and Digital Director of Clash Music, a UK music media company who publishes a monthly magazine with a circulation of 45,000 magazines, as well as seeding music content to the public via www.clashmusic.com as well as a digital edition on iphone and ipad.
Clash has been going for 9 years and is regarded as one of the true independent voices in modern British music journalism.
I am the co-founder of Resident Advisor.
Established in 2001, Resident Advisor is the global platform for electronic music. RA is unique in that in combines magazine-quality editorial with digital directories and tools to create a connected ecosystem of content and services.
Each month RA serves more than 1.9million unique readers. With an audience spanning music fans, club goers, DJs and producers, venue owners, promoters and record labels, RA plays an indispensable role in supporting the electronic music industry.
With the expertise of a 125 person strong editorial team at its disposal, Resident Advisor is an essential barometer for anyone looking to see what's hot in the world of electronic music. Hailed by publications such as Rolling Stone, The Guardian, Time Out and The New Yorker, RA's is a truly global and independent voice.
The Foundation is a multi-faceted organization that curates, develops, and builds brands. The Foundation's started primarily as a fashion sales agency and expanded to overall brand management, merchandising, consulting, marketing, and distribution. We've launched and continue to work with many of the top lifestyle brands in the world including Marshall Headphones, G-Shock, Incase, Super, Urbanears, Keds and Supra.