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The New Vibrant Ecosystem of Brands + Music

#sxsw #musicbranding


Explore how music and brands play together in an ecosystem that is mutually beneficial to all parties involved. With brands, music is really just beginning to get utilized in a more meaningful way. Look at the unique and unfolding opportunities of music in collaboration and partnerships with brands, ad agencies and marketers. Brands, record labels, ad agencies, music/band management, marketing companies, artists and music supervisors talk about the ins and outs of working together.


MODERATOR Eric Johnson Exec Producer of Music & Creative Integration DDB Chicago

Eric David Johnson (aka DJ Bunny Ears) is a music supervisor, DJ, director, musician, filmmaker, writer, artist, curator, futurist, photographer & producer. Though he is truly rooted as an independent artist, he has spent thirteen years in the advertising industry, working first at Wieden + Kennedy then at Young & Rubicam New York and now at DDB Chicago as the Executive Producer of Music and Creative Integration. He has worked with such clients as Nike, Coke, Target, Budweiser, McDonald’s, LG, Honda, MTV, VH1, Nokia, Campbell’s, ESPN, Bacardi, Dell, Gatorade, NHL, Land Rover, Diet Coke, NASCAR, Xerox, Accenture, State Farm, Colgate, Starbucks, Oreo, EA Games, Mars/Wrigley’s, Skittles, Starburst, etc.

He has also directed award-winning TV commercials for Nike, as well as music videos for M. Ward, Cursive and Chin Up Chin Up. Currently living in Chicago, he plays in the bands, Pulseprogamming and Riddenpaa, cooperates the independent record label, Fryk Beat and DJs in the crew, Silent Knights.

Jessica Dierauer Exec Producer of Music & Creative Content Y&R

Javier Farfan Pepsi Exec PepsiCo

JT Griffith Music Supervisor NIKE

Adam Farrell Veeeeep, Creative & Mktg Beggars Group

I work within a team nonpareil to help artists on 4AD, Matador Records, Rough Trade and XL Recordings do the things they want to do.