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Build a Profitable D2F Business (Key Word: Profit)

#sxsw #D2Fprofit

The Direct-To-Fan model can generate revenue, but at the end of the day, many well-intentioned campaigns lose money or barely break even. Explore strategies that artists and managers can use to run more profitable D2F campaigns.



MODERATOR Jason Spitz Ecommerce Consultant The Spitz Agency

Jason Spitz has spent his career at the intersection of music, marketing, and E-commerce. While working at Rhino Entertainment (a division of Warner Music Group), Jason oversaw direct-to-consumer E-commerce for The Grateful Dead. He ran the official online store, coordinated direct marketing campaigns, developed new merchandise lines for Dead Heads, and helped release CDs, DVDs, and box sets of live recordings from the band’s vault. He also worked on web stores for the Frank Sinatra Estate and Rhino.Com. Recently, Jason worked as Director of Marketing for Topspin, where he helped launch the company's self-service software platform for artists, managers & marketers. Now, Jason develops & implements D2F campaigns for artists in music, sketch comedy & stand-up comedy. He also hosts a music industry podcast, "The Upward Spiral", for

Nicole Poulos Owner/Pres Sideways Media

Doing things that make sense in media since 2003.

Jason Feinberg VP, Digital Strategy Epitaph Records

Vice President, Digital Strategy for Epitaph + Anti- Records

Vinyl Collector, late 70s - mid 80s punk, post-punk and goth

Drummer, double kick pedal, two toms.

Parker Todd Brooks VP, Creative Svcs & Artist Rel Topspin


A-Frame Management is a management and digital consulting company based in New York and Birmingham. Jeff Kuprycz has spent his career at the intersection of music, tech, and marketing. Previously Jeff lead digital strategy and marketing for The Artists Organization, a boutique management company in Los Angeles. His work and passion can be seen online, past clients include John Legend, Soundgarden, Lenny Kravitz, Counting Crows, Matisyahu, Portugal. The Man, and many more.

Prior to management, Jeff designed and developed The Alternate Side, an online 24/7 radio station and interactive website for WFUV, New York City's NPR Music Affiliate. In addition to web development, Jeff consulted on content strategy and design for BreakThru Radio, a digital interactive music platform.

As co-founder of A-Frame Management, Jeff leads marketing and digital partnerships for Matisyahu. Retweet, share, and post some of his most commonly used phrases.