Mentor Session: Nazli Yuzak
A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up - http://mentor.sxsw.com/mentors/108
Nazli Yuzak is passionate about delivering the best possible experience to website visitors. She gets to practice her passion at her role at Dell as Sr. Behavioral Targeting Manager; working with Adobe Test&Target 1:1 technology. Prior to joining the 1:1 team she was responsible for testing ideas that would help improve the Dell website in the short term as well as testing for site’ s future version. She leveraged several global resources, from Brazil to India, to execute best-in class Testing & Optimization projects.
Nazli has over 7 years of digital marketing experience focusing on site optimization, behavioral targeting and web analytics. In her previous role she had identified Adobe Test&Target as a solution to improve site conversion rates and leveraged this solution to support higher lead goals. Her work with T&T not only contributed to 3 times higher improvement in conversion rates but also got recognized with "Best Lead Generation Test" and "Best Segmentation Test" awards by WhichTestWon.com.
Over the past 3 years Nazli presented at the Adobe/Omniture Summit, eMetrics Marketing Optimization Summit, "WhichTestWon.com" webinar and Conversion Conference. This year she will be presenting at Conversion Conference –San Francisco and WhichTestWon.com The Live Event. In addition to her speaking engagements she also serves as a member of the WhichTestWon.com Leadership Advisory Board.
Nazli holds a Master of Business Administration degree in International Marketing and Management of Global Information Technology.