Life After Fashion & Beauty Bloggers
Fashion and beauty bloggers have garnered much attention in the media. They have the ability to influence consumer perception and purchasing, like celebrities and models before them. How long will they hold onto this mantle? What will the field develop into and/or who and what will supplant them? Or will they supplant themselves by evolving?
Caroline Waxler is the festival director of Internet Week. Prior to that she served as the Digital Content Director at Lucky Magazine, where she produced Lucky FABB, a groundbreaking digital fashion and beauty blogger conference series. Her writing has appeared in Advertising Age, The New York Times, The Wall Street Journal, Financial Times, Glamour, Think Quarterly by Google, and the New York Post. She has also written for television shows such as “Best Week Ever” and “Good Morning America.” She is a frequent speaker at industry conferences.
She is the author of “Stocking Up on Sin: How to Crush the Market with Vice-Based Investing” (Wiley) and has ghostwritten portions of a number of other books of non-fiction, including a best-selling book about the rise and fall of Bernard Madoff and a biography of the deputy director of the FBI.