Tomorrow's TV: The Rapidly Changing Landscape
It’s no secret that consumers are taking back control of their viewing habits, watching only the content that interests them, whenever and wherever they want. Widespread adoption of connected devices and the emergence of platforms like Netflix, Hulu, Aereo and Apple TV have only amplified this, putting pressure on the television industry to innovate.
It's increasingly clear that consumers aren't satisfied with the status quo. With more eyeballs migrating online, new programming and viewing platforms are emerging at a rapid pace, offering consumers the flexibility to customize their television experience. These innovations are being driven by companies who recognize the role technology plays in developing solutions that simplify and enrich the consumer experience. This session will examine the current state of the television ecosystem and uncover the innovative technologies that are acting as catalysts for change.