RSVP Required - Community Manager (CM) is one of the most buzzworthy job titles in the online media industry. There are countless variations of the job, and little clarity on where it falls in the organizational hierarchy. CM’s are entry-level at most digital agencies. Those at startups and brands are often expected to design and run entire social media programs, be their customers’ top advocate, and educate other on how social media works and what it can do for the business...with little support or understanding of their role. With the growth of the social enterprise, as marketing budgets shift from traditional to social, is the role likely to evolve into Chief Community Officer? Chief Customer Advocate? Or will experienced CM’s transition into new roles? This interactive session makes the audience an integral part of answering, “where do the uber-skilled CM’s of today go tomorrow?” We present a brief overview of the role, then focus on creating a collaborative Community Manager Manifesto.

Prerequisites:
While there are no prerequisites, instructor suggests only experienced community managers, or those with community management in their background or purview attend. It is important that attendees have not only an understanding of the position but also a desire to see it continue to evolve. Come with an open mind and forward-thinking, innovative ideas you'd like to share.

What to Bring:
Laptop, tablet, are recommended for keeping notes and sharing documents. Photos and videos will be encouraged. Sketch pads and drawing utensils welcomed too.

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