Shaping UX When Users Are at the Wheel
Peer-to-peer marketplaces for offline services face a big UX challenge: users' experiences depend on other users, not just the company. But these platforms still live or die on the quality of the experiences they deliver — so how can they shape that? Two fast-growing peer-to-peer transportation marketplaces offer compelling case studies. John Zimmer is Co-Founder and COO of peer-to-peer ridesharing platforms Lyft and Zimride. Jeff Miller is Co-Founder and CEO at Wheelz, the peer-to-peer carsharing company partnered with Zipcar. They’ll dive into detail on how to build peer-to-peer transportation products that connect users seamlessly while consistently offering outstanding experiences on the ground and online.
Jeff Miller is Wheelz’ Founder and CEO and the driving force behind the Wheelz vision and product strategy. Jeff has spent the better part of the last three years focused on building sustainable transportation solutions, working for electric vehicle network provider Better Place. He also spent a few years working for the Boston Consulting Group, and a brief stint at the United Nations in Kenya.
Jeff graduated from Northwestern University where he studied math and economics, and subsequently completed an MBA from Stanford and a MPA at the Harvard Kennedy School. Between the ivory towers, he got as far away from the classroom possible, first as a mountain guide in British Columbia, then teaching English in Costa Rica, and finally raising chickens in Uzbekistan as part of a micro-finance project.
When he is not working, Jeff likes to “relax” by kite-surfing, rock climbing, skiing, backpacking, and occasionally sleeping. Other fun facts: Jeff once spent more than 180 nights in a sleeping bag in a single year; he was attacked by a pack of dingos while sleeping on a beach in Australia. He doesn’t always drink beer, but when he does...well, you know.
John Zimmer is the Co-Founder and COO of Zimride, the largest ridesharing community in the US with over 200 million miles shared. In 2008, John moved from New York City to San Francisco by ridesharing across the country. At the time, John was (luckily) leaving Lehman Brothers, where he spent two years after graduating first in his class from the Hotel School at Cornell University. John was recognized in 2009 as one of Business Week's Top 25 Entrepreneurs Under 25, and has been a featured speaker at SXSW, The Association for Commuter Transportation (ACT) International Conference and Stanford Business School. Most recently, John lead the launch of Lyft, a mobile ridesharing app currently transforming transportation in San Francisco.