Thanks to our sponsors

New Aging: Design for the Older Gets Wiser

#sxsw #NewAging


We are aging but are we aging well? There are currently 17,000 nursing homes in America, and the same number of reasons not to move into them. These facilities could be construed as little more than warehouses for the elderly; they cut people off from society. So how do we not only restore the dignity in aging, but make it fun? New Aging is an initiative to provoke new ideas and bring together creative thinkers and doers to reimagine the potential in aging. This panel will address aging by focusing on the latest advances in technology, care, and aging trends. We will highlight leading-edge design solutions, including BOOM, a bold new community for the 21st century. Leaders within and outside of the design profession will provide the professional and visionary foundation leading to the development and publication of the New Aging Book, which will forever change how we think about growing old.


Hunter Tura Pres & CEO Bruce Mau Design

Hunter Tura is the President + CEO of Bruce Mau Design (BMD), where he is responsible for driving global growth in all business sectors and expanding the legacy of the BMD brand. He has taken on the task of advancing BMD’s role in the conversation around contemporary design, design education and rethinking the contemporary design organization. Additionally, Tura has directed creative business initiatives, including recent BMD collaborations for GE, Unilever, BOOM, Starwood, the Oprah Winfrey Network, Coca-Cola, McDonald’s, Harvard University Graduate School of Design, the Smithsonian Institution, and OCAD University in Toronto. Prior to joining BMD, Tura was Managing Director at 2x4, Inc. in New York. He has served on the design faculty of the University of California - Berkeley, Columbia University and the Boston Architectural College and has lectured at conferences and served as a guest critic at Universities worldwide. He received his Master of Architecture degree from the Harvard University Graduate School of Design. Tura is currently a Trustee of the Dyckman Farmhouse Museum in Manhattan and serves on the board of TASSMEEM, a publication dedicated to the exchange of creative research in the Middle East.

José Colucci Dir, Health & Wellness IDEO

Matthias Hollwich Co-Founder HWKN HWKN

Matthias Hollwich, SBA, is a registered European Architect, and cofounder and principal of Hollwich Kushner (HWKN) and cofounder of Architizer. Before starting his own enterprises he worked at OMA in Rotterdam, Eisenman Architects and Diller+Scofidio in New York City. He is currently a visiting professor at the University of Pennsylvania, where he has been the creator of an international conference on aging and architecture: New Aging, held in the fall of 2010 at UPENN. In 2004, Matthias finished editing his first book with Rainer Weisbach at the Bauhaus: UmBauhaus – Updating Modernism. His work has been featured in Wallpaper*, New York Times, Bauwelt, Dwell, and Architectural Digest. He has been a speaker at TEDx East, TEDx Atlanta and the PICNIC conference in Amsterdam. Matthias is driven by the aim to upgrade manmade environments on a human and engaging scale.

HWKN (Hollwich Kushner) is a New York based architecture and design office whose projects span the worlds of architecture, branding, and development. HWKN embraces all facets of contemporary culture to enrich and reinvent buildings. The office is involved in a diverse range of projects that include Wendy, the 2012 Museum of Modern Art PS1 Pavilion; J2, the tallest residential development in New Jersey; the Fire Island Pines Pavilion, and the UNIQLO Cubes. The office focuses on global cultural projects, large scale developments, brand-enhancing interventions and architecture for our aging society.

Sari Gilman Kings Point Documentary