Listening & Leveraging in the Fashion Community
Fashion and lifestyle brands have quickly assimilated social media's online culture by listening to and leveraging audience behavior to create environments that feel quintessentially branded yet personable and fresh.
Moderated by Bergdorf Goodman, this panel will speak with three of the fashion industry's most dynamic and personable names. We will examine how these forces created strong digital personalities that not only listen to their audience but use their social relationships to create more responsive environments online.
Aliza Licht is the SVP of Global Communications at Donna Karan International. In addition to her traditional global public relations responsibilities, Licht spearheads the company's award winning social media efforts through DKNY PR GIRL, a persona she created in 2009 and is the singular voice of.
DKNY PR GIRL @dkny was Style Coalition’s Fashion 2.0 winner three years consecutively for best Twitter & in 2012, also best fashion blog. In 2011, DKNY was the only fashion brand to be nominated for a Mashable Award for must follow brand, where DKNY PR GIRL was a finalist and in 2012 DKNY PR GIRL won Style Bistro's 2012 Reader's Choice Award for must follow personality in social media & Likeable Media’s “Most Likeable Brand in Social Media”.
Licht was recently featured as one of TIME Style & Design's "Six women who rule the Fashion World" and The New York Times dubbed Licht an E-Lebrity, as one of the most followed personalities in the social media space. Luxury Daily has named Licht as a “Women to Watch” in 2013.
Cannon Hodge has held the position of Social Media Manager at Bergdorf Goodman since 2009. In her role, Ms Hodge manages all social media platforms, including 5th/58th - the Bergdorf Goodman blog, Facebook, @bergdorfs, The Swipe - the Bergdorf Goodman Tumblr page, Instagram, Pinterest and Weibo. The Bergdorf Goodman social media presence has been followed by sites and publications such as The New York Times, Women's Wear Daily, Mashable and The Wall Street Journal.
Ms Hodge joined the Bergdorf Goodman Special Events department in 2005. Prior to joining Bergdorf Goodman, Ms Hodge spent one year in the Copy department at Neiman Marcus Direct.
John Jannuzzi is a digital editor at Lucky Magazine in New York City. Previously, he held positions in digital marketing at Kate Spade New York and Starworks Group with a heavy focus in social media. Currently, he oversees strategies on Lucky's social media platforms and website.