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Unlikely Bedfellows... Yours Awaits

#sxsw #bedfella

No, it’s not college. But these days, everyone from multinational corporations to renowned medical institutions is getting into bed with unexpected partners. The results are spectacular and surprising: an IT company is helping to kill a superbug, robot technology is enabling blind people to navigate, and a family laundry soap helped save the day after a fiery explosion at the Daytona 500.

In this solo presentation, Lincoln Bjorkman, NA Chief Creative Officer at Digitas, will share stories of unlikely, surprising and curious partnerships that have yielded astonishing results. He’ll explore how some big challenges are tackled by leading companies and innovative inventors who chose to see 360 degrees, then went one degree further. You’ll be inspired to explore how unlikely partners can bring a new lens to your own biggest challenges.

Get ready to find your unlikely bedfellow.


Lincoln Bjorkman CCO North America Digitas

As EVP, Chief Creative Officer, North America at Digitas, Bjorkman has creative responsibility for the agency’s North American offices including New York, Boston, Chicago, San Francisco, Atlanta, Detroit and one of their largest accounts, American Express. He sits on the Digitas North America Leadership Team and works on a range of other agency clients that include GM, Travelers and Comcast. Business Insider named him one of the 25 Most Creative People in Advertising.

Prior to Digitas, Bjorkman worked at Y&R serving first as director of concepts for the Wunderman New York office, and then later as creative director and principal of Y&R’s new BRAND BUZZ. At BRAND BUZZ he leveraged his multi-discipline background to create award-winning programs across all disciplines and media channels for Y&R clients like SONY, Colgate, Dr.Pepper/7up and many more.

Bjorkman’s work has won multiple CANNES LIONS, MIXX, CLIO, ECHO, EFFIE, NY Festivals, PROMO Pro, OMMA and REGGIE creative awards and has been featured in Communication Arts. During his tenure at Digitas, the agency’s creative has been repeatedly recognized at Cannes (including two Gran Prix and Titanium Lion awards) and with WEBBY, CLIO, MIXX, EFFIE and One Show awards. Digitas was also honored with first ever CLIO Special Award for Facebook Integrated Media, Grand and Gold Clios, top “Blue” honors at the inaugural Facebook Studio Awards, multiple OMMA Agency of the Year awards and other industry honors.

He shares a U.S. Patent for digital work developed on behalf of American Express. He holds a B.A. from Wesleyan University (with Honors in English). While there he wrote an honors thesis on William Faulkner’s short fiction and reported for The Associate Press. He lives in Connecticut with his wife, twins and a puppy named Scout.