Measuring Social Change & Media: Beyond BS
RSVP Required - This workshop will dramatically demonstrate how the practice of measurement, social media, social change, and networks have evolved over the past 5 years. In 2009, the "Social Media ROI Poetry Slam" SXSW lead to a book "Measuring the Networked Nonprofit." The thesis: For nonprofit organizations there are two key processes that lead to social change: To become networked, and to use measurement. The book's co-authors, Beth Kanter and KD Paine will facilitate an updated of the original poetry-slam session with the same four nonprofit leaders about they have used networked strategies and measurement to improve results and transform failure into success.
Prerequisites:
Please pick up a copy of "Measuring the Networked Nonprofit" and read chapters 3 and 4. http://amzn.to/measure-networknp (The book will be used a textbook for the workshop.)
What to Bring:
Laptop, mobile phone, pens, pencil, camera.
Presenters
As Director of Emerging Media at The Humane Society of the United States, Carie is the lead social media strategist for the nation’s largest and most effective animal welfare organization.
Carie is an active member of the Nonprofit Technology Network (NTEN), and has been interviewed for articles on The Chronicle of Philanthropy, Fundraising Success Magazine, and The Nonprofit Times. Her efforts have led The HSUS to the title of the Third Most Successful Nonprofit on Facebook Causes, as well as recognition by leading publications such as: Best Promotion of Social Media Efforts by a Big Brand by Fast Company, Best Use of Facebook Tools by Mashable, and One of the Top 20 Nonprofits on Twitter by The Huffington Post. At the 2012 Nonprofit Technology Conference, she received the inaugural Trailblazer Award for her groundbreaking work in the field of nonprofit social media. She is a frequent speaker on the subject of social media strategy.
When Carie is not sitting in front of a computer, she enjoys being active in the great outdoors with her rescued pitbull, Bella. Find her on Twitter @cariegrls.
David J. Neff has been doing things that have never been done in digital strategy for the last 12 years. In 2011, he wrote his first management book “The Future of Nonprofits: How to Thrive and Innovate in the Digital Age” which was published by Wiley. He is the current past president of the Social Media Club Austin and is now a senior management consultant for PwC. Most recently, he has executed strategic marketing plans for Best Friends Animal Society, Emory University, PBS, The Center for Disease Control, VivoGig, AuntBertha, KLRU-TV and KCPT-TV.
From 2000-2009 he worked at the American Cancer Society where he directed all web and interactive strategies and online properties for six states. While there his department managed the division’s eRevenue strategy, Social Networking/Media strategy, Online Community strategy, Film and PSA production, and all online properties for the High Plains Division.
He was also named one of the Top 20 Social Media People in the state of Texas by the Austin American-Statesman, and the American Marketing Association awarded him the Nonprofit Social Media Marketer of the Year in 2009. Additionally, he was named a SXSW Dewey Winburne Award nominee for 2010 and was nominated for an Austin Under 40 award in 2011 and 2012.
David has been quoted on NPR, KLRU, Mashable, The Huffington Post, KUTFM, KLBJFM, Austin-American Statesman, Alaskan Airlines Magazine, several nonprofit focused books and hundreds of blogs across the web.
Katie Delahaye Paine is the Chief Marketing Officer of News Group, a leader in international monitoring and evaluation, as well as Chairman & founder of Salience/KDPaine & Partners, the leader in integrated social and traditional communications measurement. Katie and Beth Kanter Co-authored and just released Measuring the Networked Nonprofit—Using Data to Change the World. She is the author of Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, 2011) She writes KDPaine’s Measurement Blog and publishes the electronic newsletter and blog, The Measurement Standard.
For the past 17 years, and her firms have read and analyzed millions of news articles, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success.
Katie was an initial founder of the Institute for Public Relations Measurement Commission and she is serves as member of the board of the Society for New Communications Research. She serves on the Social Media Measurement Standards Conclave team charged with setting standards for social media measurement. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine.
Katie Paine was recently named one of “25 women who rock social media” by the Lee Odden’s prestigious OnLine Marketing Blog. She was also named one of PR Weeks 2008 Power Players for her advocacy of PR measurement.
Monday, March 11
